The Backpack Reinvented

IVAR was founded by Ian Ivarson in July 2006. Observing how traditional backpacks let your cargo fall to a disorganized mess at the bottom with the weight uncomfortably on your lower back, Ian created a unique backpack design called the IVAR-LIFT — a file-like backpack system for compartmentalized organization, weight distribution, and load balance.

The brand’s distributional height reached over 300 retail doors globally at one point. Today, IVAR is mainly sold online and also in a network of brick-and-mortar stores. Family owned, IVAR has evolved with a commitment to design, innovation, and quality.


Giving Back

To date, we’ve guided IVAR charitably, donating over 2,000 quality IVAR backpacks to in-need youths primarily in Africa. There are villages in Africa where IVAR is the #1 backpack brand on kids. Locally, we have supported the Mike’s Bikes Africa Program, The Guardsmen of San Francisco, The Breast Cancer Emergency Fund, and others.

Pictured: IVAR kids at The School of St Jude in Arusha, Tanzania (in East Africa).


Thank You

As a family owned business, our passion for the IVAR brand has been to manufacture the best quality backpacks possible, with a focus on design and utility. We are forever grateful for the support of our customers and buyers. Uniquely innovative, IVAR continues to be the only backpack truly made for load balance, comfort and file-like organization via our patented IVAR-LIFT Design.

We are forever grateful for your support. If you have any questions, please contact us.

Ian Ivarson