Our Story

Before founding IVAR, I observed how traditional backpacks let your cargo fall to a disorganized mess at the bottom with the weight focused on your lower back. Imagining a better backpack for comfort and organization, I developed and patented the IVAR-LIFT Design — a unique structural design for file-like organization, weight distribution, and load balance.


IVAR launched in July 2006. Over the years, the brand’s distributional height reached over 300 retail doors in the USA and internationally. We've evolved with a commitment to design, innovation, and quality. A family-owned business, great product is our passion. Finally, we've given back significantly, with over 2,000 bags ($120,000+ in value) donated primarily to in-need youths.

Much gratitude,
Ian Ivarson

Charitable Mission

Since our start, we’ve been giving back with a focus on in-need youths. To date, we have donated over 2,000 high-quality IVAR backpacks (more than $120,000 of in-value product) to youths via charities throughout the San Francisco Bay Area and abroad. A vast majority of our giving has been to youths throughout Africa. We’ve donated so much that, in some villages, the IVAR brand is the most popular backpack on kids.

Pictured: IVAR recipients at The School of St Jude in Arusha, Tanzania.

IVAR Backpack Donations in Africa

Current/Past Charities Supported

Mike’s Bikes Africa Program
The Guardsmen of San Francisco
The Breast Cancer Emergency Fund

Ivarson Charitable Giving
The Ritter Center, San Rafael CA
The San Pedro School, San Rafael CA