Our Story

Before founding IVAR, I observed how traditional backpacks let your cargo fall to a disorganized mess at the bottom with the weight focused on your lower back. Imagining a better backpack for comfort and organization, I developed and patented the IVAR-LIFT Design — a unique structural design for file-like organization, weight distribution, and load balance.

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IVAR launched in July 2006. Over the years, the brand’s distributional height reached over 300 retail doors in the USA and internationally. We've evolved with a commitment to design, innovation, and quality. A family-owned business, great product is our passion. Finally, we've given back significantly, with over 2,000 bags ($120,000+ in value) donated primarily to in-need youths.

Much gratitude,
Ian Ivarson


Charitable Mission

Since our start, we’ve been giving back with a focus on in-need youths. To date, we have donated over 2,000 high-quality IVAR backpacks (more than $120,000 of in-value product) to youths via charities throughout the San Francisco Bay Area and abroad. A vast majority of our giving has been to youths throughout Africa. We’ve donated so much that, in some villages, the IVAR brand is the most popular backpack on kids.

Pictured: IVAR recipients at The School of St Jude in Arusha, Tanzania.

IVAR Backpack Donations in Africa

Current/Past Charities Supported

• Mike’s Bikes Africa Program
• The Guardsmen of San Francisco
• The Breast Cancer Emergency Fund

• Ivarson USA LLC Charitable Giving
• The Ritter Center (San Rafael, CA)
• The San Pedro School (San Rafael, CA)